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The Goop rush: why celebrities are racing to build wellness empires | Life and style

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Forget scents that make you sneeze or scratchy blouses manufactured in sweatshops. There is a new celebrity racket in town and this one does not involve slapping your name on some cheap tat in a lucrative licensing deal. Goop is the name, and money-making is the game. And 2020 has already seen a number of celebrities attempt to get in on the Goop rush.

Former Spice Girl turned businessperson Victoria Beckham is clambering aboard the Goop train this week with her World of Victoria Beckham website. On it, the pioneer of trousers so overlong they are suitable for women who only travel by chauffeured vehicle shares her favourite post-gym snack. Fancy an egg white scramble with a side of sliced avocado? Nope, me neither. Alongside other hearty, rib-sticking recipes such as grilled octopus or edamame noodles (a gluten-free, low-fat, low-carb alternative to the “indulgence” of traditional pasta), World of Victoria Beckham features lifestyle tips and product recommendations for women wanting to live their best, carbohydrate-free lives.

Visitors to the World of Victoria Beckham can also learn how the millionaire fashion designer “empowers herself every day” by means of a £161 face serum made from porcelain flower biopeptides. As the National Women’s Liberation Movement demanded at its historic 1970 conference: equal pay, equal opportunities, contraception and abortion on demand, free childcare – and porcelain flower biopeptides for all.

When it comes to monetising celebrity in the modern age, there is no pseudo-scientific quackery so ludicrous that you can’t use it to sell product. Hence Elle Macpherson’s new range of “libido and endurance” boosters, an £85 sachet of “botanicals and adaptogens” that promise to enhance the body’s response to stress, relieve the symptoms of the menopause and “support emotional wellbeing“.

These celebrities are taking their lead from a woman who needs no introduction: Gwyneth Paltrow, the Nelson Rockefeller of wellness. Where Paltrow went, other celebrities followed. After the success of her vagina-scented candle, you can now buy incense that smells like Erykah Badu’s vagina. Who can blame them? Where we have been sneering at Paltrow’s oddball recommendations for coffee enemas, she has been busy building Goop into a $250m business empire, taking her cues from the US chatshow host Oprah Winfrey, who pioneered lifestyle branding back in the 90s.

I could speak at length about how venal it is for wealthy women to distort our fears about our bodies, ageing and health to shift product. I could ask why the World of Victoria Beckham barely features any recipes including carbs. I could point out that the single thing most likely to enhance the body’s response to stress and support emotional wellbeing is being rich, white, and living in a developed nation. But mostly I just want to say that I am so very tired of all of this and I would like all these celebrities to stick a jade egg in it. Stop the Goop train. I want to get off.

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Celebrity

All the Celebrity Homes Perfect for Social Distancing

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If we lived in any of these houses, social distancing would be a whole lot more fun. 

As the ongoing coronavirus pandemic continues to keep many around the world inside for the foreseeable future, those who fortunately don’t need to leave right now have become very familiar with the place they call home. While we all dream of the days when we can return to life as we knew it, packed with social outings to the movies, bar, salon and various other fun destinations, some famous names have these luxuries in the comfort of their own houses. 

Whether it’s luxurious bathroom or an actual bowling alley, many celebrities have some seriously enviable perks inside their homes that would definitely make self-isolating a bit more fun these days. 

Sure, there probably isn’t a full-fledged bar in your living room, but one can dream. 

In the meantime, take a look inside these celeb homes to fuel those real estate fantasies. 



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Jay Benedict dead; ‘Aliens’ and ‘Emmerdale’ star was 68

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Actor Jay Benedict, best known for his roles in 1986’s “Aliens,” 2012’s “The Dark Knight Rises” and the U.K. TV series “Emmerdale,” has died at 68  from the coronavirus.

Kristin Tarry, of TCG Artist Management, confirmed the news of his death to USA TODAY on Monday. She represented Benedict for the past 20-plus years.

“It is with great sadness that we announce the passing of our dear client Jay Benedict, who this afternoon lost his battle with COVID-19. Our thoughts are with his family,” the company tweeted Saturday.

Benedict played Newt’s father in “Aliens” and Rich Twit in “The Dark Knight Rises.” He took on the role of Doug Hamilton in the long-running series “Emmerdale,” which has been airing in the U.K. since 1972. He appeared on the show in the late ’90s. He leaves behind his wife, Phoebe Scholfield, and sons Freddie and Leopold.

Jay Benedict attends the London Film and Comic Convention at Earls Court on July 19, 2008 in London, England.

Pierce Brosnan posted a lengthy tribute to his Instagram Monday along with a photo of him and Benedict. 

“My dearest friend Jay Benedict, brother in this life, has passed on… we were friends for so many years, forty years and change. This is a photo taken last May outside the stage door of the Lyric theatre on Shaftesbury Avenue London,” he wrote. “Jay and I played brothers in a Franco Zeffirelli production of Filumena… Life was so much fun with Jay, on stage and off, we laughed a lot at the world around us, at our selves, saw the funny side of life always.”

He continued, “He was a courageous man of handsome life force, that shone its light in every room he walked into, down every road he traveled, he shared his joyful radiance of kinship with all who knew him, a fine mind of intellect and compassion, he gave of himself in every way to the craft of acting, but above all else, he gave us all his great love of life, himself.”



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Celebrities find creative ways to entertain public while practicing social distancing

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When Tom Holland challenged his “Spider-Man: Far From Home” co-star, Jake Gyllenhaal, to put on a T-shirt while doing a handstand, U.S. Olympian Lolo Jones showed both of the guys up.

While most of the nation remains under strict isolation orders due to the coronavirus pandemic, some famous faces are finding a way to keep themselves and viewers entertained. 

CNN reports that when Tom Holland challenged his “Spider-Man: Far From Home” co-star, Jake Gyllenhaal, to put on a T-shirt while doing a handstand, U.S. Olympian Lolo Jones showed both of the guys up.

While the guys struggled to carry out the challenge, Holland more than Gyllenhaal- Jones killed it. 

She posted a video on Twitter showing her putting on two shirts while doing a handstand — even taking a sip of wine before dropping to the floor.

“First I want to thank them for having their shirt off because I haven’t seen a man in 25 days,” Jones joked, in an apparent reference to quarantining during the coronavirus pandemic.

Holland also nominated actor Ryan Reynolds to take part in the challenge, but he hilariously declined.

Jones, for the record, is a self-described “tough chick,” as well as a champion hurdler, track star and bobsledder. She’s one of the rare athletes who has competed in both the summer and winter Olympic Games.



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