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I Tried The Loops Face Masks Celebrities Swear By While Social Distancing

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Whether it’s a pic of a holographic peel-off or one of vibrant, green clay, you probably have a row (or three) of mask selfies on your phone. We’ve all done it — and it turns out celebrities are no different: As stars practice social distancing, they’re showing off their skin care routines, which for many includes Loops sheet masks.

The masks have been spotted on everyone from Gabrielle Union to Vanessa Hudgens, and with colorful packaging and an affordable price point, they’re hard to miss despite just launching in February. But in a crowded skin care market, do they actually live up to the buzz?

Wait, What Are Loops Sheet Masks, And Why Are They So Special?

Sheet masks are usually made from fiber soaked in serum, but Loops are made from hydrogel. The material is created using polymers to give it a thick, film-like texture. While traditional masks are soaked, the ingredients are infused into hydrogels.

When it comes to those ingredients, the brand’s mission is to keep it simple. Loops’ masks have four key ingredients meant to impart benefits that target everything from brightness to hydration to antioxidant support.

What To Know About Loops’ Application & Packaging

Loops comes in dual packaging. There’s a plastic pouch with the brand’s name in large letters on the front, and on the inside, you’ll find a plastic tray that holds the masks. This keeps the hydrogel sheets contained and prevents serum from leaking all over the place.

If you’ve used a sheet mask, you know that reaching down into the packaging to retrieve the product can result in serum dripping down your hands, onto the countertop, and, well, basically everywhere. Thanks to Loops’ packaging, that doesn’t happen.

The hydrogel, however, does present a downside: It’s sticky. The product comes in two pieces (a top and bottom) that are folded inside the tray and have a clear plastic backing. Once you unfold the mask, the hydrogel immediately starts folding, causing the pieces to suction together. The application then becomes a delicate balance of prying the mask apart while trying not to rip the hydrogel.

The instructions are pretty simple — apply and leave on for 10 minutes. Remember that stickiness from earlier? There’s a reason it’s not a deal breaker.

That same stickiness becomes one of Loops’ greatest features. The masks do. Not. Budge. The hydrogel almost feels like it’s suctioned to your face, and it doesn’t drip, meaning you can enjoy that glass of wine without chasing it with a mouthful of serum.

OK, Do Loops Sheet Masks Actually Work?

My favorite Loops mask was Sunrise Service, which is meant to depuff, hydrate, brighten, and provide antioxidant support. According to the brand, it uses four ingredients — baobab oil, pumpkin extract, white flower extract, and Bio Duoferm — to do so.

Loops claims the baobab oil hydrates skin, and a 2017 study says the oil helps reduce trans-epidermal water loss while imparting moisture. I noticed a marked increase in hydration right after using the mask, and when I later applied my moisturizer, my skin seemed to retain the product longer than usual.

The mask also uses pumpkin extract, a commonly found ingredient in other brands. Sunrise Service claims it helps depuff and reduce signs of fatigue, although no studies directly link pumpkin with that ability. Still, I did notice that my skin appeared less puffy. The area under my eyes was noticeably smoother after wearing the mask, and my complexion looked calmer and less red overall.

The brand uses a white flower extract to “brighten and refresh.” The extract is made from various flowers, including rose and lotus. Then, there’s the Bio Duoferm, a probiotic combo meant to protect the skin from free radical damage.

Probiotics have been proven to help reduce inflammation and could help fight free radicals, and although you can’t see your skin fighting off free radicals, my face didn’t appear to have any redness or irritation after I removed the mask.

As for the floral extract, I can’t say my skin appeared brighter. Although many of its components are good for the skin — like rose, with its anti-inflammatory benefits and lotus, which potentially can help combat oil — this is one ingredient you’d likely need to use over time to notice results.

Should You Try Loops Sheet Masks?

The results were good, if not pretty standard. All five masks I tested gave me added hydration and a calm complexion. And, as with any other claims (like anti-aging benefits or antioxidant support), there’s just no way to know how well they hold up — at least not without repeated, long-term use. But if you love trying new sheet masks, Loops is definitely a fun, new option to try.

Sources:

Komane, B., Vermaak, I., Kamatou, G., Summers, B., Viljoen, A. (2017). Beauty in Baobab: a pilot study of the safety and efficacy of Adansonia digitata seed oil. Revista Brasileira de Farmacognosia. https://www.sciencedirect.com/science/article/pii/S0102695X16300874

Bardaa, S., Halima, N., Aloui, F., Mansour, R., Jabeur, H., Bouaziz, M., Sahnoun, S. (2016). Oil from pumpkin (Cucurbita pepo L.) seeds: evaluation of its functional properties on wound healing in rats. Lipids in Health and Disease. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4827242/

Yu, Y., Dunaway, S., Champer, J., Kim, J., Alikhan, A. (2020). Changing our microbiome: probiotics in dermatology. The British Journal of Dermatology. https://www.ncbi.nlm.nih.gov/pubmed/31049923

Lee, M., Nam, T., Lee, I., Shin, E. Han, A., Lee, P., Lee, S., Lim, T. (2018). Skin anti‐inflammatory activity of rose petal extract (Rosa gallica) through reduction of MAPK signaling pathway. Food Science and Nutrition. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6261181/

Mahmood, T., Akhtar, N., Moldovan, C. (2013). A comparison of the effects of topical green tea and lotus on facial sebum control in healthy humans. Hippokratia Quarterly Medical Journal. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3738281/

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Celebrity match featuring Tiger, Peyton attracts record 5.8 million cable viewers — Professional Sports — Bangor Daily News — BDN Maine

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Curtis Compton | AP

Curtis Compton | AP

In this April 3, 2018, file photo, Tiger Woods, left, and Phil Mickelson share a laugh on the 11th tee box while playing a practice round for the Masters golf tournament at Augusta National Golf Club in Augusta, Ga. The next match involving Tiger Woods and Phil Mickelson involves a $10 million donation for COVID-19 relief efforts, along with plenty of bragging rights in a star-powered foursome May 24 at Medalist Golf Club. Turner Sports announced more details Thursday, May 7, 2020, for “The Match: Champions for Charity,” a televised match between Woods and Peyton Manning against Mickelson and Tom Brady. (Curtis Compton/Atlanta Journal-Constitution via AP, File)

Click here for the latest coronavirus news, which the BDN has made free for the public. You can support our critical reporting on the coronavirus by purchasing a digital subscription or donating directly to the newsroom.

ATLANTA — Two of the biggest names from the PGA Tour and the NFL proved to be must-see TV.

Turner Sports said the Sunday telecast of “The Match: Champions for Charity” attracted an average of 5.8 million viewers across four of its networks. Turner says it was the most-watched golf telecast in cable TV history.

[Our COVID-19 tracker contains the most recent information on Maine cases by county]

It said the previous record was 4.9 million viewers on ESPN at the 2010 Masters, the year Tiger Woods returned to golf for the first time since the scandal in his personal life.

Woods and Peyton Manning scored a 1-up victory over Phil Mickelson and Tom Brady at Medalist Golf Club, a match that featured high entertainment with shots and with words, along with raising $20 million for COVID-19 relief funds.

The peak was 6.3 million average viewers from 5:45 to 6 p.m. EDT. That was about the time Brady, who had been lampooned on social media for his golf skills, silenced analyst Charles Barkley by holing out from the fairway for birdie.

It was the second straight Sunday of live golf on television after the pandemic shut down the sport on March 13. The previous week, Rory McIlroy and Dustin Johnson defeated Rickie Fowler and Matthew Wolff at Seminole in an exhibition that NBC Sports said attracted 2.35 million viewers across all formats.

The Champions for Charity match was shown on TNT, TBS, truTV and HLN.

The PGA Tour is set to return in two weeks at Colonial in Fort Worth, Texas, for the Charles Schwab Challenge.

Watch: Common myths about COVID-19

 


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5 Celebrity Eyeshadow Looks To Inspire Your Next Quarantine Makeup Experiment

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You’d be hard-pressed to find a more fun, beauty-forward Instagram feed than the one belonging to Tracee Ellis Ross. When she isn’t gracing us with tasseled hip shakes and throwbacks to her mother’s glory days (it’s obvious where she gets her fabulousness from), she’s often spamming us with outrageously colorful eyeshadow looks, and she isn’t the only celebrity doing so.

The amplified desire to create in quarantine has given way to an especially bold makeup trend that Ross is merely leading the charge on. Perhaps as a way to combat boredom, people have finally started dipping their brushes into colors they never dared to wear out in public. Often times even piling a few different hues on at once.

In a tutorial she did for Vogue in April, Bebe Rexha took a page out of Ross’ book and debuted bright-blue, David Bowie-like lids. At that point, Winnie Harlow had already been hosting Instagram Lives in which she would go wild with eyeshadow and catty liner. The trend has only escalated since then.

If you haven’t already converted your lids into an art canvas, you doubtless will after seeing these five experiment-worthy eyeshadow looks.

Tracee Ellis Ross’ Color-Blocked Neons

Romy Soleimani / Instagram

You can count on Tracee Ellis Ross to be constantly sporting some sort of neon shade on her lids. First, it was lime green, then she debuted this color-blocked creation with a hot-pink base and a swipe of tangerine under the brow. She did mention that she had some help from makeup artist Romy Soleimani on this one, but it isn’t out of the ordinary for her to pursue such an ambitious look herself.

Bebe Rexha’s Blue

In the April makeup tutorial she did for Vogue, Bebe Rexha doused her lids in a striking shade of azure, saying it was inspired by Debbie Harry, the lead singer of Blondie. ’80s-style blue eyeshadow — such as Rexha’s icy hue or more cobalt variations — has been making a major comeback lately.

Soft Pink À La Lady Gaga

Another new eyeshadow trend is to match your lid color with your cheeks, your lips, or in Lady Gaga’s case, your hair. The latest obsession with pastel hair tints is a perfect excuse to trial the monochromatic hair-to-eyeshadow look. The best way to guarantee cohesiveness is to use a single product (be it an eyeshadow or a cream lipstick) throughout an entire makeup look.

Or Hot-Pink Lids Like Winnie Harlow’s

Winnie Harlow skipped over the softer shades and beelined for the brightest magenta she could find, paired with a sharp, white-lined cat-eye and a playful heart on her cheek in the tutorial she did during the early days of quarantine.

Vanessa Hudgens’ Yellow Inner Corners

Inner corner eyeliner is taking over the virtual ether and bringing inner corner eyeshadow along for the ride. Vanessa Hudgens’ burst of yellow — which obviously matched her nail polish perfectly — is a prime example of this emerging trend. And could it possibly be any more ideal for the summer to come?



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The New Music Celebrity – Cherwell

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The glossy pages of the likes of NME and Rolling Stone were pored over by music aficionados in the past, hoping for a snippet of the intent of their hero’s use of a 5/4 time hi-hat on Track 6. Those unwrinkled pages were very much the landscape of music journalism in the past: a smooth grassland of domineering publications with any disturbance being minute, in the form of a fanzine or otherwise. It was a time in which scathing remarks and low ratings were very much part and parcel of music reviewing. So much so that Rolling Stone re-reviews now-beloved albums that they gave on initial release a mixed to poor review. Although these giants have wielded weighty words, many music fans approach traditional publications with scepticism and derision.

Circulation remained afloat nevertheless, with magazines fighting for exclusive interviews and photoshoots with the same musicians that they may have dismissed years earlier. Huge artists were part of a pantheon, defined by their myths and legends, and only music journalists had the authority to poke holes.

With the arrival of the World Wide Web in the early ’90s however, the internet became the meteor to wipe out the dinosaur publications. All of a sudden, fanzine (a portmanteau of fan and magazine) creators with no background in professional publishing could create blogs online dedicated to the independent music scene—crucially, with a guaranteed readership. Blogs shifted the focus away from glorifying the larger-than-life rock stars to profiling up-and-comers still playing the pub circuit. ‘Pitchfork’, now owned by Condé Nast, is heralded as a bastion of music reviewing, but it started out as a humble Chicago-based online music magazine. No longer did circulation and sales matter, but rather clicks and hits.

In an era of instant, anytime, anywhere media, video music journalism has undoubtedly become the hivemind of the internet music community. One of the early pioneers of D.I.Y videos is the eclectic, offbeat Nardwaur. The self-proclaimed ‘Human Serviette’, his work dates back as early as 1985, interviewing the likes of Courtney Love back in the heyday of ‘Hole’, and most recently interviewing industry it-girl Billie Eilish. Donning a tam o’shanter and a scarily encyclopaedic knowledge of the artist at hand, his charmingly bizarre interview style is enough to knock back any PR-curated facade. Even the previously-mentioned Pitchfork have capitalised on the visual media market, with video essays and even interviews where artists breakdown their creative process, all with a technical focus.

To talk about internet music journalism without mentioning Anthony Fantano would be impossible. His YouTube channel ‘theneedledrop’ has amassed over 2 million subscribers as of the writing of this article, and his influence has no signs of halting in the near future. ‘The internet’s busiest music nerd’ is famous for his album review videos, rounding off with a final score out of ten. This flagship content is interspersed with takes on industry news and, in the past, meme reviews The overwhelming appeal of Fantano may appear baffling to outsiders; there are few, if any, examples in history where a music critic has a clamouring fanbase magnitudes larger than many of the artists he reports on. It seems he has the perfect balance of sincerity and amusement; packaging compelling analysis in a wrapping of internet humour and distinct channel branding.

These online personalities have created enormous followings, and they have somehow become the new music celebrity. In an era where artists are more accessible than ever (see the multitude of Instagram lives during quarantine!), there is less need for journalists to brawl for the latest scoops when many artists are open to talking about their lives through social media. Nardwuar and Fantano, on the other hand, remain elusive to their fans, with appearances outside of their own content rare, which keeps interest and speculation rolling.

Nonetheless, the fixation with someone like Fantano’s music criticism can be inhibiting. I too have been guilty of hanging onto every word, waiting for the gavel to drop and the final rating to be uttered, but it has been argued amongst online communities that some fans may be forming musical opinions entirely based on the words of a few individuals. Ultimately, they are human too, and healthy disagreement is far more valuable to the discussion. Such behaviour, however, has existed since the dawn of music criticism and has simply been magnified by the lens of social media.

Regardless, the rise of independent journalism has been praised for its coverage of fringe genres and can be credited in part for expanding modern music tastes, with a face to boot. Where Rolling Stone was more concerned with the big label mainstream, niche artists with less industry backing are finally taking up their rightful space in the musical zeitgeist.

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