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American Media, Inc. lays of 23 people from celebrity publications

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  • American Media, Inc., former owner of the National Enquirer and current owner of at least a dozen celebrity and fitness magazines, laid off at least 23 editorial staffers, according to former employees and documents obtained by Business Insider.
  • The cuts come a week after the entire editorial staff of American Media property Men’s Journal was cut.
  • American Media became notorious for its ownership of National Enquirer, which is sold in 2019 following a series of major scandals. 
  • Visit Business Insider’s homepage for more stories.

American Media, Inc., owner of at least a dozen fitness and celebrity magazines, continued a wave of layoffs Monday, cutting at least 23 positions, according to former employees and documents obtained by Business Insider.

Editorial staffers at nearly all levels were affected, including associate editors, digital writers, an executive editor, a video producer and reporter, and other staff. The decision was part of a larger reorganization of the company’s Celebrity Digital Group, which includes publications US Weekly, InTouch, OK! Magazine, Closer, and Star. One source said digital teams for OK! and Star magazines were particularly hard hit.

The layoffs come a week after The New York Post reported that American Media publication Men’s Journal was laying off its entire editorial staff, estimated to be around 20 employees, and moving to Carlsbad, California. Weeks earlier, in February, American Media sold off three fitness publications and the Mr. Olympia bodybuilding competition for $70 million, according to The Post.

In 2019, American Media agreed to sell its most notorious publication National Enquirer following a series of major scandals.

Layoffs have continued to plague the media industry, with many print publications struggling to adjust to the digital age, and with many digital publications failing to reach profitability after years of experimentation under venture capital. 

In 2019, a wave of layoffs hit the industry, with Business Insider tallying at least 7,800 jobs lost.

In a statement provided to Business Insider, a representative for American Media said, “Like many in the industry who have been negatively impacted by algorithm changes at Google, Facebook and others, American Media is right-sizing the cost base to the revenue base with strategic decisions that improve efficiencies and profitability.”

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Don Lemon calls out celebrities for sitting in your mansions and doing nothing amid protests

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Don Lemon calls out celebrities for sitting in your mansions and doing nothing amid protests | EW.com

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Are Jay-Z & Beyoncé the Most-Followed Celebrity Couple on Instagram? Here’s Where They Land in the Top 5

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As artists, Jay-Z and Beyoncé can rank their combined successes in many ways: Awards, sales, and much more. But what about their social media status? Take a look at this list of celebrity couples with the largest Instagram followings to see where they rank.

No. 5: David and Victoria Beckham

RELATED: Victoria and David Beckham: Which Celebrity Is Worth More?

Before every celebrity couple had a portmanteau, there was Posh and Becks. Former Spice Girl Victoria (née Adams) Beckham (aka Posh Spice) began dating athlete David Beckham back in her heyday. She launched a fashion empire, he later retired and switched to the managerial side of things, and the rest is history.

The couple tied the knot almost 21 years ago, but between photos of their kids, frequent throwbacks, and their many celebrity connections (specifically the royal ones), they’ve remained as relevant as ever. They have a combined follower count of around 91 million, with David edging out Victoria.

No. 4: Katy Perry and Orlando Bloom

RELATED: How Did Katy Perry and Orlando Bloom Meet?

When actor Orlando Bloom and singer Katy Perry first met and hit it off years ago, it was one of those romantic Hollywood moments that people live for. They dated for a while, broke up, and got back together fairly quickly. Now, the two are engaged and expecting their first child.

All of that is great for garnering a social media following. But it also helps that both have established fan bases. Bloom cemented his fame with major The Lord of the Rings and the Pirates of the Caribbean film franchises. And Perry is a chart-topping artist. Though he only has a few million followers, his number combined with Perry’s larger count is over 101 million.

No. 3: Jennifer Lopez and Alex Rodriguez

RELATED: Jennifer Lopez and Alex Rodriguez Have the Sweetest Relationship on Social Media

Superstar Jennifer Lopez and athlete Alex Rodriguez make their lives look easy. Lopez, an ever-evolving musician and actor, has twins with her ex-husband, Marc Anthony. Former New York Yankee Rodriguez has two daughters with his own ex. And together, they’ve created what appears to be the happiest blended family around.

By sharing photos and videos featuring themselves and their kids, along with the usual celebrity content, Lopez and Rodriguez have racked up an impressive follower count. With over 122 million Instagram followers herself, adding in Rodriguez’s followers puts them at No. 3 with more than 125 million.

No. 2: Jay-Z and Beyoncé

Jay-Z and Beyoncé during The 59th GRAMMY Awards at STAPLES Center on February 12, 2017 in Los Angeles, California.
Jay-Z and Beyoncé | Kevin Mazur/Getty Images for NARAS

RELATED: How Did Jay-Z and Beyoncé Mend Their Marriage After He Cheated on Her?

It’s hard to remember what the world was like before music’s wealthiest couple took it by storm. Following the one-two punch of “’03 Bonnie & Clyde” and “Crazy in Love,” rapper Jay-Z and Beyoncé, the break out solo act of Destiny’s Child, became inextricably linked. And after tying the knot and having three kids together, it’s hard to imagine it any other way.

Though they only land at No. 2 on this list, it’s a bit unfair. After all, Jay-Z doesn’t have his own Instagram account. So the number in question, 147 million followers, is entirely attributed to Queen Bey herself.

No. 1: Justin and Hailey Bieber

RELATED: Why Justin Bieber Says He’s in an ‘Arranged Marriage’ With Wife Hailey

Yes, that’s right: The couple that tops this list is the youngest one. Which makes sense, given Instagram’s demographic and those who grew up on it. Musician Justin Bieber got his start as a preteen YouTube celebrity, which he turned into an impressive career as a pop singer.

Meanwhile, his wife, the model formerly known as Hailey Baldwin, is the daughter of actor Stephen Baldwin. After previously dating a number of years ago, the couple later got back together, tying the knot in 2018. Since then, their social media followings have grown such that they are the most-followed celebrity couple on Instagram, with more than 164 million followers combined.

(Note: Rankings are from Guarantor Loans, with adjusted figures from Instagram.)



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CNN’s Don Lemon Calls Out Drake, Diddy & More Celebrities To Do More For Protestors

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CNN’s Don Lemon Calls Out Drake, Diddy & More Celebrities To Do More For Protestors | HipHopDX


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